What business leaders are saying about Digital Business Transformation
“With the knowledge of the practitioner and a gift for the anecdote, Nigel offers a comprehensive and insightful overview of the seemingly boundless space of digital business transformation. Just as impressively, he has done so in a highly readable and accessible format. This book is a compelling account of why digital business transformation is so much bigger than technology alone.”
— Alan Jope, CEO, Unilever
“Digital Business Transformation explains with clarity and urgency why companies need to continually evolve to stay ahead of the curve. It’s a timely and thoughtful ‘how to’ guide for those seeking to disrupt themselves and their industries. Nigel speaks with authority. He and Publicis Sapient’s deep real-world experience and leadership in the digital space have been highly impactful in our own journey of transformation.”
— Arne M. Sorenson, President and CEO, Marriott International
“For any organization working towards a new digital future and more innovative culture, Digital Business Transformation is an essential read. This book explains not just why building digital capabilities is crucial to value creation, but how business leaders can navigate the challenges and reach the decisions they must make in order to innovate and remain relevant.”
— Beth Comstock, former Vice Chair of Innovation and Chief Marketing Officer, General Electric (GE), Author of Imagine It Forward
“Digital transformation has been dramatically accelerated due to the COVID-19 crisis. Nigel Vaz’s book on Digital Business Transformation is a very timely and essential contribution to understand today’s new digital landscape. His book connects the key ideas of rapid technological change, human behavior and societal shifts with strategies for enterprises to adapt and grow. This is essential reading for the successful transformation of business – with the human element at its core.”
— Hiroshi Ishii, Jerome B. Wiesner Professor of Media Arts and Sciences, Associate Director of MIT Media Laboratory and Director of Tangible Media Group, Massachusetts Institute of Technology
“Digital Business Transformation provides compelling insights into how companies can use technology to build a ‘digital moat’ around their businesses, deliver incredible customer experiences and stay one step ahead of the competition. It couldn’t come at a more relevant time.”
— Parker Harris, Co-Founder and Chief Technology Officer, Salesforce
“Digital Business Transformation is a vital reference for everyone in businesses today — grounded in insights and actionable ideas to create customer value, build loyalty and drive long-term growth. Nigel provides a persuasive case for putting technology at the core of an enterprise’s transformation – and the necessity of harnessing the power of data to fuel a transformation across every element of the organization.”
— Shantanu Narayen, Chairman, President, and CEO, Adobe Inc.
“Digital Business Transformation underscores the intensifying need among businesses to digitally transform as they look to create sustainable growth in today’s environment. Nigel breaks down the core qualities held in common across so many of today’s leading digital companies, and gets to the heart of why technology is vital in delivering new sources of customer value. This is an essential read for everyone in a business trying to adapt and prosper.”
— Thomas Kurian, CEO, Google Cloud
“Written during the most extraordinary time in living memory, Nigel has created a timely playbook for leaders to accelerate transformation journeys through the post-pandemic rebound and towards renewed growth. This book outlines why and how businesses should constantly disrupt themselves and create new working models that will support shifting the organizational mindset. At a time when inclusivity, sustainability and trust in business is more needed than ever, Digital Business Transformation captures the multi-faceted nature of building a better future during this great reset for businesses, customers and society.”
— Alain Bejjani, CEO, Majid Al Futtaim
“Successful approaches to ongoing transformation and evolution require a big picture, socio-technical approach. Nigel distils his lifetime of experience in working with top leaders and organizations into Digital Business Transformation, which masterfully sets out the connected capabilities and culture shifts necessary for any modern enterprise to create ongoing value for their customers and business.”
— Anthony Mullen, Senior Research Director, Gartner
“With consumer and business change accelerating faster than ever after the global pandemic of 2020, Nigel Vaz has crafted a compelling vision for technology-enabled business transformation in the post-COVID world. Digital Business Transformation powerfully charts the course for continuous, value-creating innovation by taking a rigorous and holistic enterprise-wide approach to transforming not just technology, but culture too.”
— Douglas Hayward, Research Director, Worldwide Digital Strategy Services, IDC
“Nigel shares practical tips on building a digital moat for traditional companies that are confronted with disruptive digital transformation. From the perspective of the automotive industry that is navigating change across the car as an IOT platform, electrification and automation, Digital Business Transformation pulls together many pragmatic frameworks to provide a playbook that addresses technological, consumer and societal change in perfect balance.”
— Mamatha Chamarthi, Chief Information Officer NA & APAC, Fiat Chrysler Automobiles
“Nigel’s deep understanding of how businesses and markets are disrupted through the power of data and technology is balanced perfectly with his experience of the human elements of change. Digital Business Transformation is an exposition on why and how to abandon traditional linear strategies and think about transformation as a journey to delight customers as you ride the waves of change.”
— Mark McClennon, Global Chief Information Officer, Burberry
“At T-Mobile, we thrive on the type of permanent disruption that Nigel Vaz artfully explores in Digital Business Transformation. This book is a great read for leaders who are focused on staying a step ahead of their customers’ needs, wants and expectations. Nigel gives smart insight about the things we at the Un-carrier are focused on every day – constantly evolving and changing at the speed of changes around us, and creating a culture that is hyper-focused on unlocking customer value and experience at every turn – and reminds us how these priorities will lead to success.”
— Mike Sievert, President and CEO, T-Mobile
“Nigel is a leading thinker on how business can transform, with unique perspectives gained from practical experience helping large and mid-size companies transform. I have worked with him and his teams on four digital transformations, spanning two decades, and know these approaches and perspectives deliver results. All that expertise is distilled into this book: It’s a must-read for any leader in a company today, in any stage of your transformation journey.”
— Mittu Sridhara, Chief Technology Officer, Careem (an Uber company)
“The creation of personalized, seamless experiences that blur the line between physical and digital is the priority for leading businesses today. Nigel Vaz gives clear and expert advice on the strategies and capabilities necessary to help companies transform.”
— Mohamed Abdalla Al Zaabi, CEO, Miral (Yas Island – Abu Dhabi: Warner Bros. World, Ferrari World, Yas Waterworld)
“Digital Business Transformation expertly identifies the journey through the evolution of business when – against a backdrop of immense customer and technological change – the best current and future businesses are weaving together experience, engineering and data to create new models of value. Vaz’s work is an indispensable roadmap to a world that requires businesses to compete in totally new ways.”
— Riccardo Zacconi, Cofounder and Chairman, King (creators of Candy Crush)
“Nigel has evolved to become one of the best minds in the digital business space with a rich background of significant achievements as an individual and leader. He brings a powerful storytelling ability to a complex subject that many are trying to unravel and understand. This exceptional book will no doubt benefit leaders of both established businesses and start-ups.”
— Tomi Davies, Chief Investment Officer, Greentec Capital Partners and President, African Business Angels Network (ABAN); Author of The African Project Manager
“In Digital Business Transformation, Nigel Vaz sets out in writing what he and his company know and do so well: support established businesses to face their digital future by evolving what they are, what they do and how they do it. It contains all the necessary ingredients, and is a fantastic recipe for success.”
— Tony Prestedge, Deputy Chief Executive Officer, Santander UK
“At a time when businesses are grappling with COVID on top of an ever-changing competitive landscape, Digital Business Transformation provides a great and timely guide for leaders to accelerate their technology-enabled business transformation. This book expertly shows how to approach transformation holistically, from rapid innovation to re-invention of the business.”
— Zaka Mian, Group Transformation Director, Lloyds Banking Group